Yesterday a little bird tweeted that Payless would be releasing a makeup line very soon. and it looks like the rumors are true.
The question is will shoe shoppers purchase cosmetics from Payless who knows?? But I mean it's worth a try. But still how smart is this move for Payless.
It looks like the line will release in September of 2010 in partnership with the Maesa group, a France based company that focuses in cosmetics as well as perfumes.
The line will be exclusively sold at about 1/4 of the Payless locations.
The merchandise will be sold under the brand names of "Zoe & Zac and "Unforgettable Moments". It was said that the price range for the makeup will be from $2.99- $19.99. I mean that's a great price. I wonder if the quality would be great too??
The Maesa group has work with other well know stores, Forever 21, Urban Outfitters and more. So we could say that they have a good repuation but I guess we will have to see what comes out of this.
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